Словото is ranked #356,922 in the world according to the three-month Alexa traffic rankings. The site has attained a traffic rank of 981 among users in Bulgaria, where approximately 79% of its audience is located. The site's visitors view an average of 3.7 unique pages per day. Visitors to this site spend approximately two minutes per visit to the site and 31 seconds per pageview. Slovo.bg's content places it in the “Литература” category of websites.